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Superbrands

We would like to share another success with you. We have recently been awarded the Czech business Superbrands 2023 award, the most respected independent global authority in the field of business brand evaluation and valuation. We are rightly proud of this award. Many thanks to the Brand Council Czech Superbrands. But what kind of award is this?

The Supebrands title is a sign of special status and recognition of the brand’s outstanding position in the local market. The Superbrands seal is awarded to brands with an excellent reputation – customers associate significant values and have a personal relationship with them. Since its inception in the UK, the project has gained global recognition and today Superbrands is recognised as a special award that identifies the best of the best brands in nearly 90 countries on five continents each year based on a unified set of criteria and methods.

The awarding of the Superbrands of the year is preceded by a multi-round selection procedure. Individual brands cannot apply for the Superbrands programme. The nomination is based on a database of all registered trademark brands made available by the Industrial Property Office for this purpose. Bisnode, the world’s leading provider of business information, creates a list of nominees based on business data and results. The next step is a consumer survey, one of the most important elements of the selection process, in which INCOMIND will narrow the selection down to a list of semi-finalists based on familiarity and popularity. The Brand Council’s expert panel has the final say in the awarding of Superbrands in any given year. At the end of the evaluation process, consumer brands are awarded Superbrands, while business brands are awarded Business Superbrands.

Text source: superbrands